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41 Posts tagged with the box_office tag

TheLastExorcism.jpgBox office boasting rights were too close to call Monday morning, what with two new PG-13 films, The Last Exorcism and Takers, separated by a mere $300,000. That's less than the cast of Jersey Shore spends on tanners.

 

According to boxofficemojo.com's early estimates, The Last Exorcism wound up on top, scaring up $21.3 million. The stylishly predictable caper flick Takers, playing on 700 fewer screens, snatched $21 million. Final figures, due out later today, will tell the tale. The Expendables and Eat Pray Love, movies which have walked hand-in-bloody-hand on the box office charts since their release earlier this month, slid to third and fourth place, respectively. Meanwhile, the much ballyhooed re-release of Avatar, what with its nine minutes of extra footage, barely cracked the top 12 with a $4 million take.

 

I was "lucky" enough to see both Exorcism and Takers, and both struck me as late-summer filler: Exorcism, plotted around a sham-artist exorcist who runs face-first into some apparent powers of darkness, had the most promising premise, but I didn't think the movie pulled it off. And Takers, I thought, was just ... dumb.

0 Comments Permalink Movie Monday: Taking the Last ExorcismTwitter Facebook Tags: movie, box_office, avatar, last_exorcism, takers
expendables.JPGIt was a truly expendable week at the box office, with Sylvester Stallone's holdover The Expendables earning top honors with a paltry $16.5 million. Still, Sly and his band of mercenaries-of-a-certain-age still had to fend off a motley collection of competitors, from the spoofy undead (Vampires Suck, $12.2 million) to Julia Roberts (Eat Pray Love, $12 million) to a movie about, well, a Lottery Ticket ($11.1 million).

 

It was a week where movie studios reached into their bin of leftovers, grabbed a handful, and threw 'em at the wall to see if anything stuck. It didn't. Three new releases—the horrid 3-D pic Piranha, the cute Nanny McPhee Returns and the semi-sweet The Switch—all finished outside the Top 5 and made just $26.5 million combined, about $8 million less than The Expendables collected all by its lonesome last weekend.

 

All of which just proves … well, what, exactly? That old-school action heroes can beat down a pack of snide vamps and CGI fish? That fortysomething men looking for a nostalgic, blood-soaked trip back to 1980s-era cinema still rule the box office? That Sly was right, and that action films don't get the respect they deserve?

 

"There has always been an elitist attitude toward action films," Stallone told time.com. "Good action films—not crap, but good action films—are really morality plays."

 

Stallone has a point. "Good" action films, for all their violence,  try to teach us certain lessons—that crime doesn't pay, good trumps evil and it's wise to stay in peak physical condition in case you're attacked by terrorists or ninjas.

 

But a handful of dubious lessons does not a good movie make. And for proof, one need only look at The Expendables.

0 Comments Permalink Movie Monday: The ExpendablesTwitter Facebook Tags: movie, box_office, eat_pray_love, expendables, piranha_3d, vampires_suck, nanny_mcphee_returns, the_switch, sylvester_stallone
eat pray love.JPGThis weekend, Sylvester Stallone and his graying mercenary posse beat out Julia Roberts' comeback movie, Eat Pray Love (maybe literally, if the violence is as extreme as I've read). The Expendables shot and mangled its way to No. 1 with just over $35 million, while Julia and her supporting characters garnered less than $24 million. The Other Guys was dethroned to No. 3.

 

A little sliver of me is actually relieved Sly's gunfire won out over Roberts' navel-gazing. Eat Pray Love, based on the real-life memoir by Liz Gilbert (played by Roberts), details Liz's yearlong international quest to find the perfect foods, self-acceptance and spiritual balance after her divorce.

 

You see, at 32, real-life Gilbert was bored. Bored with her dream house in New York City.  Fed up with her devoted but unfocused husband. Tired of the "unfulfilling" but perfectly wonderful life she'd so carefully built to satisfy herself. So she escapes this (so the director would have us believe) miserable, color-inside-the-lines life. She finds and leaves a lover, divorces her husband (against his heartfelt wishes) and eats pasta and pizza in Italy until her skinny jeans groan when they see her coming. Then, after deciding in India that God lives in her "as" her, she has another affair with a Brazilian man in Bali. These two seem to live happily ever after, thus "justifying" Gilbert's self-interested search for spiritual fulfillment and carbs.

 

Apparently, it's the stuff bored women everywhere dream of, since the book was on the New York Times best seller list for years, not months. And it's reported that hoards of disappointed middle-aged ladies have followed in Gilbert's international footsteps looking for their own extrication from "misery."

 

Let it be known: I really wanted to like Eat Pray Love because I've done my own share of world travel and soul-searching over the years. But I left the theater irritated because Gilbert's spiritual and emotional trek was all in the name of herself, not God or others. Rather than seeing the adventurous heroine that Columbia Pictures wanted me to see in Gilbert, I saw a self-absorbed quitter who inconsiderately broke hearts and vows.

 

I doubt The Expendables is much more redemptive than Eat Pray Love, but at least there's not as much needless angst involved.

2 Comments Permalink Movie Monday: Eat Pray Leave (the Theater Frustrated)Twitter Facebook Tags: movie, box_office, eat_pray_love, expendables, other_guys
other guys.JPGSalt couldn't do it. Dinner With Schmucks couldn't do it. But, after three weeks on top of the box office, a couple of Other Guys finally managed to knock off Christopher Nolan's thriller Inception.

 

The Other Guys, a Will Ferrell-helmed send-up of those action-packed buddy-cop flicks that have flourished on the big screen since, oh, In the Heat of the Night, gunned its way to the top of the box office with $35.6 million. The comedy nearly doubled the $18.6 million take of second-place Inception—a rude wake-up call indeed. Step Up 3D, the week's other major newcomer, spun its way to a respectable third with $15.5 mil. Salt and Schmucks rounded out the top five with $11.1 million and $10.5 million, respectively.

 

I never quite know what to expect when I see a Will Ferrell movie anymore. The stuff of his I've reviewed for Plugged InSemi-Pro and Step Brothers—both finished near the top of my "least favorite movies" list. But I thought Stranger Than Fiction was a pretty fascinating flick, and Elf was strangely charming. Granted, these films had their problems (most films do), but were a cut above what I usually see from Ferrell.

 

So for me, The Other Guys was both a pleasant surprise and a profound disappointment. I really liked the movie's underlying message—that living one's life within some reasonable boundaries can be, frankly, kinda cool. And it was pretty funny at times. Plus, being a Honda Fit owner and Simon & Garfunkel aficionado, I can't help but have a soft spot for a lead character who drives a Toyota Prius and listens to Little River Band. But the content got really burdensome. There was just too much gunk here to excuse. I'd like to like The Other Guys more … but I can't.

0 Comments Permalink Movie Monday: The Other GuysTwitter Facebook Tags: movie, box_office, inception, the_other_guy, will_ferrell
schmucks.JPGInception has been, for the folks over at Warner Bros., a dream of a movie. For the third straight week, the Christopher Nolan/Leonardo DiCaprio thriller thumped the competition at the box office, claiming the top spot with $27.5 million. Steve Carell's Dinner for Schmucks sauntered into second place with $23.3 million, while the Angelina Jolie spy actioner Salt managed to cling to third with a little more than $19 mil.

 

Plugged In didn't much like Dinner. Reviewer Bob Hoose said that "raw gags and sleazy sexual imagery are scattered around this pic like an overabundance of mouse droppings—leaving the whole film reeking with that dirty cage funk." But the freshman film still outperformed two other more family-oriented newcomers—Cats & Dogs: The Revenge of Kitty Galore and Charlie St. Cloud. So does this mean that 2010, which thus far had been dominated by family-friendly flicks, taking a turn for the "adult?"

 

Well, perhaps. But Despicable Me, now in its fourth week, outperformed Cats & Dogs and Charlie St. Cloud by about $3 million. Cloud, starring Zac Efron, felt like a film that had a limited draw and modest expectations. And though Cats & Dogs was released on more than 3,700 screens, perhaps the public's desire to see CGI-enhanced talking animals has finally been sated (as if we didn't learn our lesson from Marmaduke).

1 Comments Permalink Movie Monday: Dinner for SchmucksTwitter Facebook Tags: movie, box_office, despicable_me, inception, salt, dinner_for_schmucks
inception2.JPGChristopher Nolan's mind-bending, genre-blending, sci-fi-heist thriller Inception ruled the weekend box office for a second week in a row, taking in another $43.5 million and holding off Angelina Jolie's Salt, which nabbed $36.5 million. In its third week of release, Despicable Me clocked in at $24.1 million. All in all, it was a rare summer weekend in which the top three films were all original stories with nary a sequel, remake or pre-existing franchise in sight. And despite Jolie's latest action debut, Inception continues to be the summer movie many folks are buzzing about.

 

In a recent interview with MTV, Nolan talked about how Star Wars has been his inspirational benchmark as a filmmaker, and how he hopes to give viewers of his movies a similar experience.

 

[Star Wars] completely changed movies for me. It changed everything, really. It created a world that lived on in your mind after you saw the film and seemed to have this limitless potential. I think, for me, my whole career in making films, really every time I set out to make a film, I want to try and give somebody in the audience the experience I had watching that film, where it really felt like anything was possible in that world. That's a really extraordinary experience to have as a moviegoer.

 

Now whenever I hear a moviemaker saying, in effect, that he wants to make the next Star Wars, I think, Good luck. Few movies have changed the game the way George Lucas' 1977 space opera did.

 

That said, my wife and I took in Inception this weekend. As with most hyper-hyped movies these days (Avatar, anyone?), I expected to be disappointed.

 

I wasn't, at least not from a storytelling perspective. (Some of its suicide-driven violence deserves more attention than I'll give it here. So read Paul Asay's review for that.) The sheer originality of Nolan's film about thieves invading dreams actually exceeded my expectations. Not everyone feels that way, of course. Not even all of my colleagues. Some actively disliked the thing. But for my part, as I walked out of the theater, I told my wife I had never seen anything quite like Inception. It might not have made quite the impact on me that Star Wars made when I was 6. But it was in the ballpark in terms of sheer storytelling audacity. For me it joins a very short list of movies that reset the narrative boundary markers on what can be achieved in a film.

 

And that brings me to this question: What movies, new or old, have had a similar effect on you? What stories left your jaw on the floor?

8 Comments Permalink Movie Monday: Inception ReloadedTwitter Facebook Tags: movie, box_office, despicable_me, inception, salt

Movie Monday: Inception

Posted by Paul_Asay Jul 19, 2010
inception.JPGIt was a dream of a weekend for Leonardo DiCaprio and director Christopher Nolan. Their project Inception, in which a team of thought-thieves pilfer corporate secrets from their targets' dreams, REM'ed its way to a $60.4 million box-office victory. No snoozer there.

 

Holdover Despicable Me scratched to second place with $32.7 million, while another newcomer, Disney's The Sorcerer's Apprentice, conjured up a disappointing $17.3 million for third. The Twilight Saga: Eclipse and Toy Story 3 rounded out the top five.

 

But while Eclipse and TS3 pushed their collective 2010 takes to $265 mil and $363 mil, respectively (TS3 is the year's highest-grossing film), the story this weekend was Inception: A live-action, high-concept, original film released in (gasp) the summer. Isn't summertime supposed to be the days of sequels and reboots and movies featuring1980s playthings? Could Inception be the start of a trend?

 

Color me skeptical. The high-wattage presence of DiCaprio and the pedigree of Nolan (the guy behind the camera of The Dark Knight) made Inception a reasonably safe bet for Warner Brothers. Still, I think the premise of the film (and the eye-catching trailers) drew lots of folks to the theaters, and the fact that it was pretty well crafted (well, I thought so, at any rate) may keep them coming back.

 

Or maybe Inception owes its success to teams of dream-agents scouring the country, invading our dreams and planting ideas like, "I've just got to see Inception! I don't care if it'll cost twelve bucks, not counting popcorn!"

 

Come to think of it, my sleep has been a bit restless …

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Movie Monday: Despicable Me

Posted by Paul_Asay Jul 12, 2010
despicable.JPGDastardly Gru may have struggled in his quest to become the world's No. 1 supervillian. But he had no trouble at all propelling his film, Despicable Me, to the top of the box office this weekend. Universal's new animated effort earned more than $60 million and booted The Twilight Saga: Eclipse off the weekend's top rung—though Bella, Edward, Jacob et al still managed to howl up $33.4 million. The R-rated Predators stalked into third place with $25.3 million.

 

So, with Despicable Me's oversized victory—it made far more than most industry analysts expected—is it time to declare 2010 as a landmark year for family film? According to Box Office Mojo, G- or PG-rated films have topped the box-office tally for 11 of the last 17 weeks. And for the year, two Disney flicks—Toy Story 3 and Alice in Wonderland—hold the year's top two slots.

 

Here's the kicker: These family films have been, overall, pretty good. I don't think animated movies have ever been so sophisticated, and more and more filmmakers seem to understand that good, relevant stories can be told within the confines of a G or PG rating.

 

Sometimes, I think Christians can bemoan the state of the culture we live in. "MacGruber!" We gasp. "True Blood! Eminem! What's the world coming to?" Truth is, though, there's some awfully good stuff knocking around out there. Moreover, it's making money—which means we're likely to see this welcome trend continue. And there's nothing at all despicable about that.

2 Comments Permalink Movie Monday: Despicable MeTwitter Facebook Tags: movie, new, box_office, family_friendly, pg-13_rated, g-rated, the_twilight_saga:, moon, despicable_me
twilight.JPGJust like their namesakes did in The Twilight Saga: Eclipse, teams Edward and Jacob joined forces for a long holiday weekend to cast down their competition and posture triumphantly on the field of battle. The new Twilight film bit big at the box office, collecting $82.5 million during the Friday-through-Monday weekend. It's already pocketed a staggering $175.3 million since its Wednesday release, trending just ever-so-slightly behind the saga's last chapter, New Moon.

 

With that kind of payday, you wouldn't think there'd be moviegoers left over to see anything else. Au contraire, my friend. Avatar: The Last Airbender conjured its way to more than $70.5 million for second place, while Toy Story 3 managed to squeeze another $42.2 million from the box office: The Pixar film earned $301.5 mil in three weeks.

 

But the big story is still Twilight and its legion of rabid, movie-going fans—perhaps the world's mightiest army not on a government till. You mess with Twihards at your own peril, as I learned after I posted a less-than-vampire-skin-sparkling review of the film. Lots of angry girls and women promptly wrote Plugged In to tell me how completely clueless I was: Several were particularly put out that I took issue with Jacob's oft-shirtless presence on screen, including in a driving snowstorm (I called it "abs-solutely silly"—a line since removed), seeing as how Jacob perpetually runs a 108-degree temperature.

 

Which makes me wonder why, if the body temperature is such an issue, Jake bothers with pants. Particularly those heavy jeans.

 

Others thought that Bella wasn't at all hasty in wishing to be undead, or quibbled with the degree to which characters lie to one another ("they just didn't tell the whole truth," one said), or my argument that the film gives viewers a slightly distorted view of what love's all about. Wrote one young reader:

 

Well, If you married someone that didn't do all they could to keep you safe and protect you like Edward does, then you settled. too many people settle for bad boyfriends/husbands now and say love like in twilight "doesn't exist and is fake" but I know a ton of people who are married and are just as in love as Edward and Bella and treat each other like they do.

 

Which is great, and maybe even true! Edward does treat Bella just like I'd want my 16-year-old daughter's hypothetical boyfriend to treat her. Edward is "old school," as Bella says—big on courtesy and a massive proponent of abstinence before marriage.  He seems like a pretty cool guy, despite the fact he's technically dead and all. All I'm saying is that we all get morning breath and leave the toilet seat up sometimes: Endless love is possible. Endless bliss … well, that might be a stretch.

 

Many of the letters I received were pretty polite, others less so. But I really, um, appreciated all the passion and thoughtfulness that went in to each and every one of 'em (though I'm also quite thankful Twihard nation doesn't know where I live).

 

Not that I'm taking anything back, mind you. Eclipse has some stuff going for it, but it's got its problems, too. And I can't help but wonder … if Jacob ever got a job at, like, Plugged In, will he be allowed to come into work shirtless? I mean, given his high body temperature and all?

11 Comments Permalink Movie Tuesday: Revenge of the TwihardsTwitter Facebook Tags: twilight, movie, box_office, bella, jacob, eclipse, twilight_saga_eclipse, edward

Movie Monday: Grown Ups

Posted by Paul_Asay Jun 28, 2010
grown ups.JPGSo, given your choice of watching children's toys act like adults or real adults act like children, what would you pick?

 

Most Americans went with the playthings this week, pushing Toy Story 3 to the top of the weekend's movie charts again with $59 million, according to Box Office Mojo. The Adam Sandler-helmed Grown Ups, in which a group of childhood pals reunite for a long (looooong) weekend, scored $41 million to finish second, and Tom Cruise's spy-caper Knight and Day made $20.5 million for third.

 

Toy Story 3 has already made more than $226 million in less than two weeks, which means that four of the year's top five films (Alice in Wonderland, Shrek Forever After and How to Train Your Dragon are the others) were specifically made for families and rated G or PG. Pretty interesting.

 

In a bizarre sort of way, the PG-13-rated Grown Ups was scrambling to be about family, too. Sandler and most of his childhood buddies are family men now, and we see through the course of the film how much their spouses and children mean to them. I walked away from the film strangely encouraged.

 

Not that Grown Ups' sweeter-than-expected heart made the film any better, either artistically or content-wise. The whole film often felt like an excuse to wedge several funny folks (the cast includes Kevin James, Chris Rock, David Spade and Rob Schneider) onto the screen at the same time in the hopes that something mildly amusing might happen along the way.

 

It doesn't. Instead, the cast simply fire off a series of put-downs and sexual entendres at each other, making the whole film feel, at times, like an HR instructional video on bullying than a clever comedy.

 

But enough of my grousing. Any of you see Grown Ups? Or did you visit Toy Story 3? What did you think?

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Movie Monday: Toy Story 3

Posted by Paul_Asay Jun 21, 2010
toy story 3.JPGIt was easy to figure out this week's big movie (ahem) buzz. Toy Story 3, the newest installment in Pixar's timeless franchise, collected an estimated $109 million this weekend—enough cash to buy everyone in New York City a Barbie doll. It was Pixar's biggest opening ever and, if the estimates hold, it'll rank as the 10th largest debut of all time—helped, of course, by inflated ticket prices and the fact that 60% of its sales came from pricier 3-D screenings. It more than tripled the take of the weekend's second-place finisher (The Karate Kid, holding steady after a stellar performance the week before).

 

But Toy Story 3 didn't just make good at the box office. It's just plain good. Plugged In's Bob Hoose added his own love to a wave of critical acclaim (the film has, as of now, a 98% approval rating on the movie review aggregate rottentomatoes.com), and audiences gave TS3 an A, according to CinemaScore. I haven't seen the film myself yet, but I've already been warned to bring a hanky or two.

 

Now, I've been known to give some Pixar love on this very blog, but I have to make a confession: I wasn't so sure if I was going to make a special trip to see TS3. I'm always a little leery of the third chapter in a long-running franchise, and I worried a bit that this threequel might've leaned closer to money-making vehicle than a superlative story.

 

Well, it looks like I was just being a big ol' curmudgeon. There are those who say that TS3 is the best of the entire series—and maybe Pixar's greatest movie ever. Pretty high praise. Did you see Toy Story 3? Does it go to infinity and beyond?

11 Comments Permalink Movie Monday: Toy Story 3Twitter Facebook Tags: movie, box_office, pixar, animation, toy_story, toy_story_3, g-rated
karatekid.jpgEvery week, Hollywood industry insiders speculate on how well new movies will do at the box office. Most weeks, these wizened mavens are pretty accurate. Every now and then, however, there's a big surprise.

 

That's what happened last weekend, as two rebooted relics from the 1980s squared off at the multiplex: The Karate Kid and The A-Team.

 

Many prognosticators expected pretty much a dead heat between these two old-school franchises. But that's not what happened. Instead, The Karate Kid kicked up $56 million—about $20 million more than anyone thought it would make and more than double The A-Team's $26 million take.

 

Writing about the surprise success of the new Karate Kid, movie critic and movie-industry analyst Scott Mendelson said, "We may have all ranted and railed about the idea … of remaking such a beloved '80s classic at the time. … [But] this is exactly the kind of movie that studios should be making. At just $40 million, this star-driven drama will be absurdly profitable for Sony even if Toy Story 3 steals most of its young audience next weekend. … And, if I may editorialize for a moment, I must say it was refreshing to see a film that starred a young African-American and an older Asian that was not advertised in any way, shape, or form, as an 'ethnic' film."

 

I wrote Plugged In's review of The Karate Kid last week, and I have to say, I feel just like Mendelson does. As a GenXer, I didn't really want anyone tampering with one of my favorite movies from my teen years. But I have to admit that the remake,  starring Jaden Smith and Jackie Chan, works pretty well on an emotional level. And with fewer profanities and drug references than the original, it's actually more family friendly in a couple key categories as well (albeit with a few more spiritual worldview issues for families to sort through).

 

As for The A-Team, well, it seems that more of everything—explosions, death and sexual content—actually translated into less than was hoped for at the box office.

6 Comments Permalink Movie Monday: Don't Mess With the Karate KidTwitter Facebook Tags: box_office, hollywood, nostalgia, remakes, 1980s
GetHimtoTheGreek.jpgAre you sure we've made it to the summer blockbuster season? You wouldn't know it by the box-office takes as of late. Shrek Forever After took the title for the third straight week with $25.3 million—and that says more about its competition than its longevity.

 

All of the newcomers finished below expectations and sent movie executives scurrying for their Maalox. Get Him to the Greek was the most successful of the floppish four, scoring $17.4 million for second place. Killers was killed, finishing third with $16.1 million. Marmaduke had a ruff outing, scratching out $11.3 million for sixth place. And the sci-fi Splice finished eighth with $7.5 million. Box office prognosticators will ponder these results over the coming weeks, offering theories as to why moviegoers have deserted the theaters this summer. The economy? The weather? Are they all watching Avatar at home?

 

Me, I tend to think that the reason is a bit more simple: None of these films looked, at least from the trailers, very good. Do I really want to see Jonah Hill (Greek) throw up on himself? Katherine Heigl (Killers) fumble with a gun? A mutant creature (Splice) terrorize Adrien Brody? A CGI dog (Marmaduke) do … well, anything? I wouldn't have seen any of these flicks, had my boss not made me.

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prince of persia.JPGSure, the franchise may be tired. Sure, the newest installment may have been a box-office disappointment. But, in a frame that saw the fewest number of movie tickets sold over a Memorial Day weekend since 1993 (according to hollywood.com), Shrek Forever After still smashed its way to the crown, scoring $55.7 million and topping newcomers Prince of Persia: The Sands of Time and Sex and the City 2.

 

Second place was really a story of two franchises—one just beginning, and another perhaps wheezing its Gucci-laden last.

 

Prince, a matinee-style flick based on a video game, barely muscled its way past Carrie and her longtime SATC cohorts, $37.8 million to $37.1 million over the four-day holiday weekend. For Prince, second place was an OK consolation prize, though Disney probably hoped the film, produced by Jerry Bruckheimer, might pull in Pirates of the Caribbean-type numbers—the last franchise on which Bruckheimer and Disney teamed up. Developers were clearly hoping Princewould be a franchise-starter (evidenced in part by the little colon in the middle of its title) and spawn themed toys, rides and perhaps a Disney Channel musical starring Nick Jonas as Dastan. Unless business stays strong, I don't know if we'll see a big rush on Prince of Persia toothbrushes.

 

Meanwhile, SATC2 had originally been favored by some pundits to walk away with the win this weekend. But much of the franchise's remaining core audience apparently watched the thing Wednesday at midnight or Thursday, depleting the weekend's numbers. And the film's delightfully scathing reviews didn't help draw new folks to the theaters. "Thanks to writer-director Michael Patrick King," writes Cliff Doerksen of the Chicago Reader, "I now have a fair idea how it might feel to be stoned to death with scented candles."

 

Which makes Plugged In's own review strangely ironic.

 

No, we didn't "like" SATC2. Reviewer Meredith Whitmore found the whole thing physically painful to sit through, and I personally hope that the film's poor performance means we've seen the last of these Manhattan fashionistas. But in the midst of a hedonistic film that's part of a reasonably moral-free franchise, Meredith and Steven Isaac found enough ethical oomph to piece together nine paragraphs in our SATC2 review's "positive elements" section. Nine paragraphs! Who would've thunk it?

0 Comments Permalink Movie Tuesday: Prince and the CityTwitter Facebook Tags: movie, box_office, shrek_forever_after, prince_of_persia, sex_and_the_city
shrek.JPGIf I made more than $70 million over a weekend, I'd probably be pretty happy about it. When a big, green, 3-D ogre makes that much coin, he's kinda bummed.

 

Not that you'd know it immediately. The folks at DreamWorks are surely putting a brave face on Shrek Forever After's $71.3 million box-office triumph this weekend, which pounded Iron Man 2 ($26.6 million) into second place after a two-week run at the top. It's the third-biggest opening of the year (right behind Iron Man 2 and Alice in Wonderland), and enough money to send 1,400 college-age ogres to Harvard for a year, including books. It's already made more than several films nominated for Best Picture last year.

 

But considering Shrek 2 made $108 million and Shrek the Third pocketed $121.6 mil in their opening weekends, respectively, the only conclusion we can draw is that the franchise may be reaching its saturation point. Despite its family-friendly rating and opening on a massive number of 3-D screens, which had previously been a surefire way to break the bank, this supposed final chapter of Shrek performed well below the $100 million that many box-office prognosticators were expecting it to earn. But how much ogrish behavior can moviegoers stand?

 

More to the point, how much can you stand? Did you see the green galloot in action this weekend? And if so, what did you think?

3 Comments Permalink Movie Monday: Shrek Forever AfterTwitter Facebook Tags: movie, box_office, alice_in_wonderland, iron_man_2, shrek_forever_after, shrek
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