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XLVI's Biggest Gamble

Posted by Bob_Smithouser on Feb 3, 2012 9:25:12 AM
madonna.JPGThe most memorable moment of Super Bowl XXXVIII didn't happen on the gridiron. For example, who played in that game? Who was the MVP? What was the final score? And what singer experienced a wardrobe malfunction at halftime on television's biggest stage?

 

See, I told you. Janet Jackson's jaw-dropping miscue in 2004 left a greater impression on America than Adam Vinatieri's game-winning field goal. And not a good one. As a result, the scandal known as "nipplegate" would cause networks to take a more cautious approach to the big game's star-studded intermission.

 

Wary of public outrage and hefty fines, the NFL and its broadcast partners decided they didn't want to risk a repeat of the Janet Jackson/Justin Timberlake debacle. So the next year, they booked a Beatle. Aging rocker Paul McCartney performed "Drive My Car," "Hey Jude," "Live and Let Die" and "Get Back" with no additional drama. Or flashes of nudity. It was the first step toward restoring families' faith in the most-watched football game on earth.

 

The following year, we got The Rolling Stones. Sure, Mick and the boys may have stirred things up in the '60s, but well into their sixties, the Stones weren't expected to generate much controversy. And they behaved. Even Prince's appearance in 2007 featured a responsible set list. Ensuing Super Bowls were entrusted to Tom Petty & the Heartbreakers, Bruce Springsteen, and The Who. We kept waiting for the public address announcer to tell us, "Tonight's halftime entertainment has been brought to you by AARP."

 

Last year, however, the NFL had its own senior moment, apparently forgetting the events of 2004 long enough to invite Fergie and The Black Eyed Peas to do the honors. No more graying rock stars. It was time to win back the under-40 crowd. Decision-makers may have been emboldened by the fact that, after seven years, the declawed Federal Communications Commission still hadn't been able to collect that hefty fine from CBS, making any potential ratings rewards worth the risk. Which leads us to XLVI.

 

As you've probably heard by now, Madonna will take the stage when the Giants and Patriots head into the locker room midway through the championship game Sunday night in Indianapolis. Let that sink in for a second. Madonna. Has NFL commissioner Roger Goodell been on a private island since 1983 and missed her shocking career? The music videos? The coffee table book? Trysts with high-profile athletes? Did he turn in early that night in 1994 when a cigar-puffing Madonna kept censors busy during her infamous stint on the Late Show with David Letterman? Then there was that steamy "impromptu" kiss with Britney Spears on MTV's Video Music Awards in 2003. Indeed, controversy is Madonna's middle name. Yet Goodell and friends will be handing her a microphone—and a live, worldwide audience—this weekend at Lucas Oil Stadium.

 

Can anyone say "eight-second delay"?

 

During Madonna's press conference yesterday in Indy, she assured reporters, "Great attention to detail has been paid to my wardrobe. There will be no wardrobe malfunctions … promise." She also said that her four-song halftime set will include some surprises, but nothing too risqué. That's nice to hear, but I'll believe it when I don't see it.

 

Expected to join the Material Girl on stage to perform "Give Me All Your Luvin'" will be rapper M.I.A. and Nicki Minaj—the randy R&B artist who tweeted excitedly that she shares a kiss with Madonna in the video for that song, which releases today. Frankly, I'm not sure who's most likely to do something shocking. Madonna is in the twilight of her career, while Minaj is still in full-on "do what it takes to keep people talking" mode. In fact, her most recent music video, "Stupid Ho," was just banned by BET.

 

So as you gather with family, friends or your church youth group for the big game, keep the remote control handy. Better yet, plan your own halftime activity. That way nothing will overshadow what promises to be an amazing football game.

 

Oh, and for the record, Tom Brady was the MVP of Super Bowl XXXVIII when the Patriots beat the Panthers 32-29. That was a great game, too. It's a shame no one outside of New England can remember it.

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Feb 3, 2012 1:45 PM Guest Krista  says:
I couldn't agree more with this blog! I myself am only 15 and I love classic rock music so I enjoyed it when Paul McCartney, The Rolling Stones (my favorite!), Tom Petty, Bruce and The Who played the SuperBowl during half-time. My parents enjoyed that too. The half-time was my favorite part of the whole thing. But I'm not too much of a fan of pop music so you can imagine how extremely dissapointed when I heard the Black Eyed Peas were playing the SuperBowl last year. Now Madonna is doing it? Have they learned nothing from Janet Jackson? I just hope Madonna has matured (as she is in her early 50's) and won't do anything too risky. I probably won't even watch it this year.
Feb 3, 2012 2:33 PM Guest YetAnotherTeen  says:

I remember Super Bwol XXXVIII. First Super Bowl I ever saw, my pastor hosted it at his house (the year before he started using his cable network to skip the Halftime show for reasons I only thought I understood then), we brought bean dip, the Patriots won via a field goal seconds before the end. Good times.

 

Wardrobe malfunction? Never heard of it, I cared not for halftime shows even then, and spent the time playing Tetris. Some things (like the above mentioned halftime-skipping) make a lot more sense now...

Feb 4, 2012 9:17 AM Guest Spencer  says:

Hmmm. Great article, but I'm still left wondering: isn't six years enough? The 34 previous super bowl halftime shows never caused any controversy, and the 5 since have turned out fine. Even the black eyed peas show, while not getting any good ratings for its performance, had nothing inappropriate. For now, I believe that Janet Jackson's "Malfunction", while extremely inappropriate, was an isolated incident. Lets not forget that both Britney Spears and Steven Tyler appeared several years before Janet Jackson, and the most famous "Jackson", Michael, performed in 2000. Obviously, the NFL was and is trying to appeal to younger audiences, and I agree with Krista here, Madonna seems to have matured a bit. Remember, the rolling stones had as despicable a reputation as Madonna, yet they "behaved": She's in her fifties now, they were in their sixties when they performed several years ago. In other words, "past history" can sometimes turn out to be irrelevent

Feb 4, 2012 11:32 AM Guest Lisbeth  says:
It's sad that Janet's "wardrobe malfunction" tainted Super Bowl XXXVIII.  Regardless of their genre or performance type, I think that performers need to keep in mind what kind of audience they're performing for at all of their events.  Janet and Justin still could have done their number without Janet's pierced nipple being exposed accidently (or so the story goes).  Last year, I was very impressed when Cee Lo Green performed the clean version of "Forget You" because he didn't want to offend any young people who might be watching the Grammys.  I think that artists should be true to their art style but they shouldn't do something that results in their getting a lot of negative attention.  You can perform a song that's true to your style but that's not considered "age-inappropriate" for the kind of event you're performing at.  You can wear an outfit that's true to your fashion sense but that won't have the PTC calling you "indecent".  As for Justin and Janet, one thing they could have done was made sure Janet wasn't wearing an outfit that was way too easy to tear.  Madonna's got her own unique style but I hope she uses that style in a way that it takes attention away from the Super Bowl.  If the Peas can do such a good show, so can all the other Super Bowl half-time performers.
Feb 4, 2012 7:46 PM Guest Lisbeth  says in response to Lisbeth:
That last sentence should have "in a way that doesn't take attention away from the Super Bowl".  Sorry for the typo.
Feb 6, 2012 6:06 PM Guest Name  says:
I think I was the only one who knew Brady was MVP. Shame he didn't win it this year. If only it was for that last second catch... I heard Madonna wasn't too bad though (didn't watch the halftime show).